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Title: Digital Analytics Manager
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
- Duration – Contract – 6 months+
- Pay rate: 62/hr.
- Job Location: Redwood City, CA
- Job#: bh12153
Digital Analytics Manager
Serve as the analytics subject matter expert for media and web projects and solutioning expert for this domain of knowledge.
Provide support in media strategy, measurement, and optimization to drive improved outcomes.
Partner with internal stakeholders to understand their business, provide data, reporting, and actionable insights to support their success.
Partner with internal teams such as Web UX & Regional Field teams in areas including experimentation, measurement, modeling, and audience science.
Identify patterns and behaviors from advertising data sources Google Analytics, Terminus and Salesforce that are effective predictors of performance and critical drivers for a successful media plan.
Become a subject-matter expert on our business, our reporting / system infrastructure working in collaboration with other dept analysts to align methods and define best practices in analytics / reporting Identify and implement ongoing improvements to both the tools/reports we produce and the process of how they are produced. Automate processes for any tasks that are performed regularly for efficiency.
Manage quarterly media / web forecasting process and provide insights into changes vs expectations Identify actionable insights, suggest recommendations, and influence the direction of the business by effectively communicating results to cross functional groups
Understand business problems and help translate them into quantitative models, clear visualizations and choose the best applicable statistical and analytical tools to drive a solution Expert with data systems and comfort with Google Analytics, Front End Media platforms, cookie tracking logic and some understanding of SFDC/CRM lead record data usage.
Ability to build a cohesive story using visual narrative and clear analysis for different audiences using various tools such as Excel, PPT, Tableau and have comfort in extracting and communicating insights.
Collaboratively prioritize efforts with DM Team for the highest degree of business impact.
Problem Solver: Being able to research & think critically about the data, distinguish layers beyond What happened?” to understand “Why it happened?” by identifying patterns and extracting actionable insights Report Design & Implementation: Ability to architect reports and build visualization dashboards in a scalable manner using Tableau to accelerate information-to-action to provide regular business updates as well as ongoing strategic analytical support Prepare reporting and presentations for executives, team and various stakeholders. Proper QA with reports and presentations of data, visual design and insight accuracy.
Solid communication and organization skills. Must be able to clearly communicate scope of projects, details to complete tasks and convey status of projects effectively to team while balancing workload.
Written communication is essential – need to be able to write up analysis & recommendations in a clear, direct and easily understood manner.
Deep familiarity with digital tracking, metrics and associated systems for media and analysis Merge data sources such as Google Analytics, AdWords, Demandbase, Salesforce, Marketo & Terminus to enhance insight and understanding of media value and quality of visitors within a sales funnel.
Understand attribution & reporting difference / nuances between different data sources. Be familiar with core KPIs within each platform, basic lead status, scoring and waterfall progression model.
Testing & Analysis: Conduct statistical and trend-based analysis to identify opportunities, highlight strengths, and provide recommended corrective actions. Monitor existing KPI metrics, developing new metrics, identity correlations and root causes.
Develop test methods and mine data for deeper level insights related to influencing factors for audience and company buying behaviors, such as longitudinal traffic studies.
Data Stewardship: Perform regular system audits to ensure complete and accurate reporting of data/metric integrity; work with teams to improve data quality measurements through appropriate thresholds for data in the domain.
Oversee the identification and definition of key metrics and business rules
5+ years of progressive experience in a data analytics role. 2 years of which can be in an equivalent discipline (consulting, business strategy/operations, performance marketing, equity research, market research and analysis, and/or corporate finance).
Bachelor's Degree required. Preferred Degree with a concentration in statistics, data science, operational research, experimental design methods or finance highly preferred.
Strong business acumen and analytical problem-solving skills with demonstrated thought leadership leading to a high degree of business impact in prior endeavor.
Hands-on experience in transforming, manipulating, merging, normalizing and analyzing using multiple digital data sources. Highly preferred experience AdWords, Social, Marketo, ABM and Attribution Tools.
Prior success in fast-paced environments delivering against deadlines while balancing evolving priorities.
Essential to have experience working in B2B environments or w/ extended funnels, joining related types of data to understand media influence in the funnel and marketing impact on audiences.
Advanced skills in Microsoft Excel; Advanced Tableau; Intermediate skill level in Microsoft Powerpoint highly preferred; Stats and Experimentation such as R or equivlent (useful to have); Python or equivalent (nice to have)
Skills and Experience:
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