Connexion’s mission is to provide "best in class" services to job seekers. We strive to achieve excellence in job placement, staffing, and recruiting services, while treating candidates with the professionalism and respect they deserve.
Title: US Brand Manager
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
- Duration – Permanent
- Pay rate: Market Rate
- Job Location: Waltham, MA
- Job# bh12056
US Brand Manager
The US Brand Manager is responsible for leading the design, execution and measurement of all HCP and pharmacy marketing activities including personal promotion, nonpersonal promotion, tradeshows and conventions, working collaboratively and cross-functionally across our Professional Brands organization to ensure growth and success of the brand.
Personal Promotion – leading the design, execution and measurement of all HCP/direct customer marketing strategies, tactics and activities to deliver on the brand's objectives to HCP customers
Non-Personal Promotion – Lead development of innovative strategies to reach HCPs, patients, and Pharmacists to maximize marketing impact. This includes ecommerce advertising, collaborating with social media team, third party partnerships, CRM programs, email, catalog, etc.
Effectively manage relationships with advertising agencies and other vendors.
Project Management/Integration – Organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
Supports the Associate Brand Director to tracks brand promotion investments and partners with appropriate personnel to collect and analyze ROI to better inform future spend
Promotional Plan Execution – Translate the marketing strategy into a consistent and compelling plan that builds on the customer insights and increases differentiation and interest in the minds of the customer
Lead interactions with the extended team members including other functional areas (Sales, Product Development, Regulatory, Finance, design and others) and build consensus/buy-in among these team members and solicit approvals for marketing assets
Provide customer and market insight to product development team to support innovation strategy.
Experience working individually and as part of a team with a strong entrepreneurial spirit.
Proactive, highly motivated "go-getter" with a positive personality, great intuition, organization and time management skills.
Maintain a basic understanding of and willingness to learn latest trends, methodologies, and technologies in marketing including but not limited to design, social media, e-commerce, event and influencer marketing.
Exemplify strategic thinking and laddering up initiatives to overall company objectives
Ability to think creatively and to innovate.
Strong verbal and written communication skills and ability to build strong relationships.
Willingness and ability to learn, adapt and improvise, with a desire to plug in where needed in a fast-paced environment.
Nutraceutical, Pharmaceutical or Health industry experience and personal experience with nutritional supplementation is a plus.
Travel expectation: 25%
Our client is seeking: Please use the apply button to submit your resume for consideration. A Connexion Representative will contact you immediately.
When responding to this job posting you MUST include the Job# and Job Title in your subject line.
If you are active in a job search but this job is not for you, please reach out to email@example.com. We would be glad to help you find the perfect job!