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Title: Specialist – Advertising Specialist
Hiring Organization: Connexion Systems & Engineering
Our client is seeking: Advertising Specialist
Compensation, Benefits, and Employment Type
- Duration – Contract – 6 months
- Pay rate: 38-40/hr.
- Job Location: Cambridge, MA 02138
- Job# bh11418
- Date Posted: 6/3/2020
Duties: 50% of Job Duties
Day to day management of paid social marketing activities
Assume ownership of paid social campaigns, including campaign development, optimizations, reporting/measurement, and test planning Management of external partners
Day to day management of Display Advertising activities
Assume ownership of display advertising campaigns, including campaign development, optimizations, reporting/measurement, and test planning Management of external partners
25% of Job Duties
Cross-functional team & Regional integration
Work with Digital Strategy, Regional, Industry, Product, and Horizontal marketing teams to gather inputs for campaign development and share back regular cadence of performance via established processes Collaborate closely with Digital team on landing page development/optimization and ongoing landing experience coordination Mentoring of regionally-located junior team members with operational oversight of their work
25% of Job Duties
Collaborate with the brand, advertising, and marketing analytics teams to build and analyze standardized report(s) to communicate strategy and impact of paid social and display activities.
Ensure all activities are designed and executed in alignment with measurement/reporting framework
Skills: Required Qualifications:
Demonstrated analytical and problem-solving abilities
2-3 years of experience in directly managing paid activities in digital platforms Understanding of paid social, digital advertising, and web analytics platforms Demonstrated ability to take defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements Excellent oral and written communicator, with great interpersonal skills Proficient in Microsoft Office, specifically Excel Demonstrated ability to self-manage against defined time/budget requirements
Additional Preferred Qualifications:
SQL experience is a plus
Direct experience with day-to-day execution/management/optimization of Paid Social and Display advertising Agency experience a plus
BS or BA in marketing, mathematics, economics or business
Skills and Experience:
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